Pandora
UX Research · Interface Design
Mixed-methods checkout research across 20+ markets — drove a +20.62% Click & Collect conversion uplift.
UX ResearchVisual DesignDesign SystemA/B Testing
Thoughtful UX.
Meaningful products.
Senior UX Designer crafting intuitive digital experiences that simplify complexity, solve real business problems, and create products people genuinely enjoy using. I combine research, strategy, accessibility, interaction design, and visual craftsmanship to design products that people love.
Trusted by
Best projects
Selected Works
TAQA
Design System · Bilingual UX
Consolidated two utility apps into one English/Arabic platform. +25% engagement, +30% design efficiency.
Design SystemBilingual UXMobile AppRTL
Sharpely
Fintech · Onboarding
Calm, trustworthy quant-investing onboarding — first-time investors actually finished the flow.
Brand IdentityVisual DesignFintechOnboarding
Coherent
Enterprise SaaS · Dashboard
Decision-support dashboard for risk and compliance teams — clarity over chart-junk.
Enterprise SaaSInterface DesignUX Research
From Dribbble
Visual explorations
Concept work, side experiments, and motion shots. Updated regularly on Dribbble.
0+Shots0.0K+Likes0K+Views
OceanThread — Eco-Fashion Revolution App
Automobile Car Dashboard
SK Builders — Real Estate Website
Healthcare Mobile iOS App
Connect+ VPN — Privacy & Security
Modern Travel iOS App
FeelBetter — Mental Health iOS App
Smart Home App
Fintech Expense Dashboard
Task Manager Mobile App
Healthcare Mobile App
A Christmas Tale
OceanThread — Eco-Fashion Revolution App
Automobile Car Dashboard
SK Builders — Real Estate Website
Healthcare Mobile iOS App
Connect+ VPN — Privacy & Security
Modern Travel iOS App
FeelBetter — Mental Health iOS App
Smart Home App
Fintech Expense Dashboard
Task Manager Mobile App
Healthcare Mobile App
A Christmas Tale
Impact
Numbers that moved.
Outcomes from a decade of shipping — measured in revenue, reach, and the time teams get back.
01 · Conversion
+0.00%
Click & Collect CVR uplift
Pandora UK · 2026
02 · Reach
0+
Global markets shipped
EU · LATAM · MENA
03 · Craft
0+
Years in product & UX
VFX → Product Design
04 · Efficiency
+0%
Design efficiency gain
TAQA Design System
05 · Research
0+
User sessions moderated
Pandora · TAQA · Deloitte
About me
Pushing boundaries since 2014
About me
A decade bridging human behaviour and digital interfaces.
From VFX rotoscoping at MPC to leading checkout research for Pandora at Publicis Sapient — my career has been a steady move toward shipping product decisions that the business can actually measure.
Senior Product Designer
Publicis Sapient — Pandora, TAQA Distribution
Senior Product Designer
Nickelfox Technologies — Sharpely, Markets EQ, Coherent, Silk & Sonder
Senior UI/UX Designer
Worldtech Electronics — In-house brands — TVs, home appliances, JBL, Al Hammadi Hospital
UI Designer & UX Strategist
Teknotrait Solutions — IQVIA, Deloitte, and more
VFX Compositor
MPC, BCube, Krios Digital — Baahubali 2, Kashmora, Justice League, The Meg, The Jungle Book, Game of Thrones, Batman v Superman
Creative Graphics Designer
Indegene Solutions — Pharma & healthcare communications
Industries
Brands I've worked with
A decade of shipping for global teams across retail, healthcare, fintech, energy, and beyond.
01
E-commerce & Retail
02
Consulting & Enterprise
03
Healthcare
04
Fintech & Markets
05
Energy & Utilities
06
Mobility & Media
How I work
A process built around evidence, not opinion.
Six movements — from discovery to measurement. Grounded in research, shipped with engineering, measured in production.
Phase 01 · Discover
Discover
Embedded research — moderated sessions, funnel analysis, and stakeholder interviews to surface the real problem behind the brief.
User interviewsFunnel analysisHeuristic audit
01
Visual placeholder
Mentorship
Pay it forward on ADPList
Book a 1:1 session, see the impact so far, and read what mentees have to say — all live from ADPList.
01 · 1:1 mentorship via ADPList
Book a session
02 · Live numbers from ADPList
Mentorship impact
03 · Verified on ADPList
Mentee reviews
Kind words
What collaborators say.
Muthu brings a rare combination of design craft and research rigour. His work on checkout flows demonstrates the kind of thinking that moves metrics, not just pixels.
Abhishek Bhattacharya
Vice President · Agoda (formerly Flipkart, Lazada)
He embedded with the engineering pod and ran the research that unblocked our highest-impact checkout decisions in 20+ markets.
Sarah Williams
Senior PM · Pandora (via Publicis Sapient)
Translated a tangled bilingual utility experience into one calm app. The design system he built is still scaling four years later.
Khalid Al-Mansoori
Product Lead · TAQA Distribution
Designs that anticipate edge cases before QA flags them. Rare blend of strategic thinking and pixel-level craft.
Rohit Sharma
Engineering Manager · Nickelfox
He made our quant investing product feel calm and trustworthy — first-time investors actually finished onboarding.
Aditi Rao
Co-founder · Sharpely
One of the few designers who can hold their own in a stakeholder room and a research session in the same afternoon.
Daniel Chen
Design Director · Coherent
Muthu brings a rare combination of design craft and research rigour. His work on checkout flows demonstrates the kind of thinking that moves metrics, not just pixels.
Abhishek Bhattacharya
Vice President · Agoda (formerly Flipkart, Lazada)
He embedded with the engineering pod and ran the research that unblocked our highest-impact checkout decisions in 20+ markets.
Sarah Williams
Senior PM · Pandora (via Publicis Sapient)
Translated a tangled bilingual utility experience into one calm app. The design system he built is still scaling four years later.
Khalid Al-Mansoori
Product Lead · TAQA Distribution
Designs that anticipate edge cases before QA flags them. Rare blend of strategic thinking and pixel-level craft.
Rohit Sharma
Engineering Manager · Nickelfox
He made our quant investing product feel calm and trustworthy — first-time investors actually finished onboarding.
Aditi Rao
Co-founder · Sharpely
One of the few designers who can hold their own in a stakeholder room and a research session in the same afternoon.
Daniel Chen
Design Director · Coherent
Writing
Notes from the craft
Essays on design, sustainability, and travel — published on Medium.
Let's make it happen.
Open to Senior Product Designer and UX Researcher roles globally — and select consulting engagements.
Start a conversation